![]() Its timeless look is achieved by creating a very minimalistic look with the flat image of an iconic three-pointed star and a ring around it. This logo does not look like it was designed a century ago. These colors symbolize strength, reliability, trustworthiness, and perfection. For the color palette, the designers went for dark blue, white, and light gray. The logo also features a wreath around the border, which was inspired by the 1909 logo of the Benz company. ![]() They are printed across the top and the bottom of the border. This is the first logo that combined the name of two companies that created one of the most recognizable automobile brands. The brand surely tried to position itself as the best. The word “Mercedes” was printed at the bottom using a yellow color ad a traditional, sans-serif typeface. The red center behind a white star with a yellow outline looked like a sun with yellow sun rays coming out on the sides. It gave the logo a powerful and attention-grabbing appearance. The color choices were bold, consisting of yellow, red, and black. The star emblem was elevated by adding a round background. It was a simple emblem that became associated with a great brand. One of its ends pointed up and the star itself was drawn to have a three-dimensional appearance. It was done in a yellow-and-white color palette. 1909 – 1916Ī three-pointed star, which will later become a key element of the Mercedes-Benz brand was created in 1909. For the border, the company chose to have a wreath, a sign of victory and success. Interestingly, it also chose to have the characters fill the round center portion of the emblem. The logo of the Benz brand was also done in the black and white color palette but had a round form. The resulting emblem looked professional and timeless. To add a touch of elegance, they added a thin white border line that was indented inwards to stand out. The designer chose a basic, sans-serif font of white color. ![]() It was a black oval emblem with “Mercedes” printed across and filling the shape. The logo of the Mercedes brand was simple and at the same time sophisticated and luxurious. Another version is that it signifies three people who gave life to Mercedes: Wilhelm, Emil Jellinek, and Mercedes Jellinek. With this star he marked the place of the location of the new house of his family in German city Doitts with the caption “someday this star will loom above the roof of my car factory, symbolizing prosperity.” His sons adapted the symbol under the company logo in 1910. But the star premiered in the letter of the founder of Mercedes, Gottlieb Daimler, to his wife. Thus, for example, the three-ray star Mercedes is widely known as a symbol of the fact that the motors being manufactured by this company are used on the ground, in the sky, and on the water. The company logo in the form of a star has its history, which was expanding very harmlessly and not as tensely as the company name. ![]() On the 26th of March, 1901, the three-ray star was officially patented as the firm sign of the Mercedes Company. The full name sounded as Emil Jellinek-Mercedes (afterward, it became Mercedes- Benz). In honor of his ten-year-old daughter named Mercedes, the loving father Emil named his company. The sonorousness particle “Mercedes” joined the name in 1900, when the prosperous European businessman Emil Jellinek bought up the Daimler Company and started to create more perfect cars with modernized engines. However, the latter was never actually used on the company’s cars. Originally Daimler-Motoren-Gesellschaft trademarked not only a three-pointed star logo but also a four-pointed star. ![]() Seven years earlier, in 1902, the company used another emblem – the word “Mercedes” surrounded by an ellipse. The three-pointed star introduced in 1909 was not the first version of the Mercedes-Benz logo. Thus, the consortium “Daimler-Benz” was born. After the Second World War, the companies formed the syndicate, where each one produced cars under its own brand, but the procurements and advertising were executed jointly. There is a curious fact: two car plants were in the distance, not more than 100 km from each other, although they had not known about the existence of each other before. In 1926, two carmakers Daimler-Motored-Gesellschaft (DMG), founded by Gottlieb Daimler, and the Benz & Cie firm founded by Carl Benz, merged together and formed a new company under the name of Mercedes-Benz. ![]()
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